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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
2
Estimation of the shore excursion expenditure function during cruise tourism in Korea
Lee, Gunwoo
;
Lee, Min-Kyu
- In:
Maritime policy and management : MPM
44
(
2017
)
3/4
,
pp. 524-535
Persistent link: https://www.econbiz.de/10011890817
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