Pope, Jennifer Angela; Isely, Paul; Agbetunsin, Busuyi - In: International Journal of Event and Festival Management 8 (2017) 2, pp. 102-120
Purpose The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival attendees and how that influences their intention to return. The impact of other factors such as past attendance and distance traveled to the festival were also examined....
