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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …
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applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
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satisfaction and loyalty, especially with regard to a number of tourist subgroups. … tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city …
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satisfaction and the influence of satisfaction on loyalty. The research was descriptive quantitative; the method of the research … order to know the influence of satisfaction on loyalty. The data were collected by doing interviews and questionnaires. The … satisfaction had significant influence on loyalty.The variables of services, quality of products, and price were able to explain …
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barriers, customer characteristics, market environment, and consumer satisfaction on consumer loyalty to buy Procal Gold milk … loyalty to buy Procal Gold milk consist of switching barrier, brand value, customer characteristics, and customer satisfaction …, market environment, and customer satisfaction, (4) In partial, the variables significantly influence consumer loyalty to buy …
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The purpose of this study was to gain an understanding of the structure andantecedents of cruise passengers' loyalty …. Specifically, the study examined thedimensionality of the loyalty construct. Moreover, the study investigated the utility … ofapplying the Investment Model (Rusbult 1980, 1983) to reveal the psychologicalprocesses underlying loyalty formation. The study …
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