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satisfaction and loyalty. The methodology should provide recommendations for higher education institutions’ managers. Using this …
Persistent link: https://www.econbiz.de/10011210250
Generally, researchers consider that customer satisfaction is the core driver of loyalty. However, in the case of … loyalty. A study among visitors of a music festival actually shows that a feeling of community has a greater impact on loyalty …
Persistent link: https://www.econbiz.de/10010548178
quality service. The dimensions predicting front-line employee satisfaction and loyalty were explored. Data was collected by … dimensions on satisfaction and loyalty. The results indicated that loyalty was best predicted by overall satisfaction, tangibles … and responsiveness. This study contributes to the understanding of service quality, satisfaction and employees’ loyalty …
Persistent link: https://www.econbiz.de/10011205829
explaining the generation of satisfaction and loyalty by tourists. The hypothetical effect of mediating or moderating variables … on the relationship between satisfaction and loyalty is also addressed. Specifically the role of consumers’ adjusted … expectations as mediating the relationship between satisfaction and loyalty is included in the cognitive-affective explanatory …
Persistent link: https://www.econbiz.de/10010567228
Persistent link: https://www.econbiz.de/10010247773
applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
Persistent link: https://www.econbiz.de/10012044297
Persistent link: https://www.econbiz.de/10011654740
and potential users, the purpose of the study is to investigate effects of perceptions on utilities, attitude …, satisfaction, loyalty, and intention to use for both cases of B2C and P2P car-sharing. Study 1 examines the effects of the level of … utility related to the levels of satisfaction and loyalty to existing users and intentions to use and expected satisfaction to …
Persistent link: https://www.econbiz.de/10012182066
Persistent link: https://www.econbiz.de/10014334066
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006