Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
