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Be happy, be loyal? : exploring drivers for renewal of mobile-delivered index insurance
Kirchner, Ella; Mußhoff, Oliver - In: The journal of development studies 60 (2024) 6, pp. 831-847
Persistent link: https://www.econbiz.de/10014548340
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Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.; Rosengren, Sara - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction
Mohsen Ali Murshid; Zurina Mohaidin; Goh Yen Nee; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 780-806
Persistent link: https://www.econbiz.de/10011616798
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Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.; Gutiérrez-Taño, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
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From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
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Contactless marketing management of fashion brands in the digital age
Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
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The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen - In: Expert journal of marketing 6 (2018) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10012217244