Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the...

Materialism and its predominant socio-cultural impacts are widely researched as the emerging social issues of the modern era. The two very prominent fallouts of materialism are loneliness and the inability to indulge in happiness over a continuous spectrum of time. The theory of...