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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service management
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ECONIS (ZBW)
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Is share of wallet exclusively about making customers happy or having more customers? : exploring the relationship between satisfaction and double jeopardy
Buoye, Alexander
;
Loureiro, Yuliya Komarova
;
Kabadayi, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 434-459
Persistent link: https://www.econbiz.de/10011563591
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2
Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Espinoza Petersen, Francine
;
Dretsch, Heather Johnson
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011817016
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