Romenti, Stefania; Valentini, Chiara; Murtarelli, Grazia; … - In: Journal of Communication Management 20 (2016) 4, pp. 328-346
Purpose The purpose of this paper is to develop a measurement scale for assessing the quality of dialogic conversations among companies and digital publics in social media. Dialogic conversations are defined as sequences of communicative actions and counteractions taken by social actors for...
