Product offerings in many consumer packaged goods (CPG) categories come in a variety of complex branding structures built around some discernable branding hierarchy. We develop a nonparametric statistical method in the context of a market response model to estimate the residual equity of each...

We provide a theoretical justification for the widely used and yet only empirically verified approach of using Asymmetric Laplace Density(ALD) in Bayesian Quantile Regression. We derive sufficient conditions for posterior consistency of the quantile regression parameters even if the true...

Simultaneously modeling multiple quantiles by possibly incorporating constraints across quantiles, in particular that of monotonicity, has been an important problem. While recent attempts to address this problem focus mostly on the monotonicity issue, we take a different route using a Bayesian...