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A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

Persistent link: https://www.econbiz.de/10013438849

A comparison of semiparametric and heterogeneous store slaes models for optimal category pricing

Weber, Anett; Steiner, Winfried J.; Lang, Stefan - In: OR spectrum : quantitative approaches in management 39 (2017) 2, pp. 403-445

Persistent link: https://www.econbiz.de/10011707124

Estimating time-varying parameters in brand choice models : a semiparametric approach

Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10011943226

Semiparametric stepwise regression to estimate sales promotion effects

Steiner, Winfried J. (contributor); … - 2005

Kalyanam and Shively (1998) and van Heerde et al. (2001) have proposed semiparametric models to estimate the influence of price promotions on brand sales, and both obtained superior performance for their models compared to strictly parametric modeling. Following these researchers, we suggest...

Persistent link: https://www.econbiz.de/10002753423

Methoden zur Schätzung von Preis-Absatz-Funktionen

Steiner, Winfried J.; Weber, Anett - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 39 (2010) 1, pp. 121-128

Persistent link: https://www.econbiz.de/10003923065

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650