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Kunst & Kommerz : zur Geschich...
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Schätzung
Österreich
42,644
Austria
21,816
Werbung
13,788
Advertising
9,723
Deutschland
5,277
Werbewirkung
3,774
Advertising effects
3,718
Germany
3,389
Konsumentenverhalten
3,075
Consumer behaviour
3,063
Theorie
2,586
Österreich-Ungarn
2,550
Theory
2,504
Schweiz
2,071
Online-Marketing
1,797
Internet marketing
1,791
EU-Staaten
1,662
EU countries
1,619
USA
1,513
Geschichte
1,337
Switzerland
1,277
United States
1,271
Großbritannien
1,098
Ungarn
1,067
Wirkungsanalyse
928
Marketing
920
Frankreich
879
Recht
868
Impact assessment
864
Estimation
846
United Kingdom
833
Vergleich
827
Wirtschaftspolitik
796
Markenführung
767
Brand management
763
Comparison
759
Italien
755
Marketingmanagement
708
Wirtschaft
693
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Free
464
Undetermined
68
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Book / Working Paper
658
Article
291
Type of publication (narrower categories)
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Working Paper
452
Graue Literatur
379
Non-commercial literature
379
Arbeitspapier
351
Article in journal
230
Aufsatz in Zeitschrift
230
Hochschulschrift
60
Aufsatz im Buch
58
Book section
58
Thesis
49
Conference paper
8
Konferenzbeitrag
8
Bibliografie enthalten
7
Bibliography included
7
Advisory report
4
Gutachten
4
Collection of articles written by one author
3
Sammlung
3
Aufsatzsammlung
2
Case study
2
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2
Fallstudie
2
Sammelwerk
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Doctoral Thesis
1
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1
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1
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1
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Language
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English
776
German
171
Hungarian
2
Spanish
1
Author
All
Winter-Ebmer, Rudolf
72
Zweimüller, Josef
52
Weber, Andrea
50
Lalive, Rafael
44
Halla, Martin
34
Böheim, René
29
Pfaffermayr, Michael
22
Rumler, Fabio
22
Hofer, Helmut
21
Stiglbauer, Alfred
20
Zulehner, Christine
18
Baumgartner, Josef
15
Egger, Peter
15
Fersterer, Josef
15
Huber, Peter
15
Pei, Zhuan
15
Pischke, Jörn-Steffen
15
Breuss, Fritz
14
Kuhn, Andreas
14
Kunst, Robert M.
14
Christl, Michael
13
Kratena, Kurt
13
Mahringer, Helmut
13
Wuellrich, Jean-Philippe
13
Wüger, Michael
13
Dearing, Helene
11
Lietz, Christine
11
Schmidt-Dengler, Philipp
11
Wrohlich, Katharina
11
Ichino, Andrea
10
Jumah, Adusei
10
Lee, David S.
10
Schwerdt, Guido
10
Zweimüller, Martina
10
Card, David E.
9
Hahn, Franz R.
9
Hölzl, Werner
9
Landais, Camille
9
Schneider, Friedrich
9
Stix, Helmut
9
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Österreichisches Institut für Wirtschaftsforschung
16
National Bureau of Economic Research
8
Institut für Höhere Studien
7
Forschungsinstitut zur Zukunft der Arbeit
5
EcoAustria - Institut für Wirtschaftsforschung
2
Books on Demand GmbH <Norderstedt>
1
INFER, International Network for Economic Research
1
Institut für Finanzwissenschaft und Infrastrukturpolitik <Wien>
1
Institut für Weltwirtschaft
1
Istituto di Ricerca sulla Dinamica dei Sistemi Economici <Mailand>
1
Kammer für Arbeiter und Angestellte für Wien
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft
1
Zentrum für Europäische Wirtschaftsforschung
1
Österreichisches Forschungszentrum / Hauptabteilung Technologieforschung
1
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Published in...
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WIFO working papers
37
Discussion paper series / IZA
36
IHS economics series : working paper
23
IZA Discussion Papers
23
Reihe Ökonomie
21
Working paper / Department of Economics, Johannes-Kepler-Universität of Linz
21
Discussion paper / Centre for Economic Policy Research
17
WIFO Working Papers
16
Working Paper
16
IZA Discussion Paper
15
Applied economics
13
Reihe Ökonomie / Economics Series
13
Working paper
13
Empirica : journal of european economics
11
Arbeitspapier / Institut für Volkswirtschaftslehre, Sozial- und Wirtschaftswissenschaftliche Fakultät, Johannes-Kepler-Universität, Linz,
10
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
10
Working paper / Austrian Center for Labor Economics and the Analysis of the Welfare State
10
Working paper / National Bureau of Economic Research, Inc.
10
Monatsberichte / WIFO, Österreichisches Institut für Wirtschaftsforschung
9
NBER Working Paper
8
NBER working paper series
8
CESifo working papers
7
Gabler Edition Wissenschaft
7
Labour economics : official journal of the European Association of Labour Economists
6
Wirtschaft und Gesellschaft : WuG
6
Working paper / Institute for Empirical Research in Economics, University of Zürich
6
ECB Working Paper
5
Europäische Hochschulschriften / 5
5
Geldpolitik & Wirtschaft : Quartalsheft zur Geld- und Wirtschaftspolitik
5
Price setting and inflation persistence in Austria, December 15, 2005
5
Wirtschaftspolitische Blätter
5
Working papers in economics and statistics
5
Ökonomische Dynamik in Zentraleuropa : Innovation, Strukturwandel, Umwelt und Finanzarchitektur ; Annual Meeting of the Austrian Economic Association (NOeG) - 2006 ; NOeG 2006 May, 5th - 6th, 2006
5
Applied economics letters
4
FIW working paper
4
Finanzmarktstabilitätsbericht
4
Forschungsberichte / Ludwig Boltzmann Institut zur Analyse Wirtschaftspolitischer Aktivitäten
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
HWWA discussion paper
4
Monetary policy & the economy : quarterly review of economic policy
4
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Source
All
ECONIS (ZBW)
846
EconStor
103
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1
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010298433
Saved in:
2
Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques
-
1976
Persistent link: https://www.econbiz.de/10000116895
Saved in:
3
Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T.
;
Wilson, Nicholas
-
1983
Persistent link: https://www.econbiz.de/10000422323
Saved in:
4
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
5
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
6
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
7
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
8
Sales-advertising relationship : an application of panel data from the German automobile industry
Mariel, Petr
;
López, Cristina
;
Fernández, Karmele
- In:
Prague economic papers : a bimonthly journal of …
15
(
2006
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003320071
Saved in:
9
The effectiveness of anti-smoking legislation : a review
Goel, Rajeev K.
;
Nelson, Michael A.
- In:
Journal of economic surveys
20
(
2006
)
3
,
pp. 325-355
Persistent link: https://www.econbiz.de/10003335117
Saved in:
10
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
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