We provide evidence for heterogeneous consumer preferences for product quality and game outcome uncertainty (GOU) in Major League Baseball. Using attendance data from 2013 to 2019, we explore functional data clustering techniques to detect common patterns in predictive margins of team-specific...

We propose a demand model where consumers simultaneously choose a few different goodsfrom a large menu of available goods, and choose how much to consume of each good. Themodel nests multinomial discrete choice and continuous demand systems as special cases.Goods can be substitutes or...