Narrow search
Showing 1 - 10 of 18,251
Cover Image
Marketing Xplus - Marketing für Senioren : Der Einfluss des Alters auf die Präferenzen für Neuerungen und Abwechslung im Konsum von Fast Moving Consumer Goods
Landschulze, Sebastian - 2010 - 1., Aufl.
­muni­ka­tions­poli­tische Anpassungen vorzunehmen. Das Interesse am Thema ""Seniorenmarketing"" gerade auch bei den Akteuren der Kon­sum­güter­branche ist … Kooperation mit der Unilever Deutschland GmbH erarbeitet wurden, unser Verständnis des Kaufverhaltens in Abhängigkeit vom Alter …
Persistent link: https://www.econbiz.de/10013435807
Cover Image
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: International advertising and communication : current …, (pp. 69-88). 2006
Persistent link: https://www.econbiz.de/10003378104
Cover Image
Einkaufsverhalten und Kundengruppen bei Direktvermarktern in Deutschland : Ergebnisse einer empirischen Analyse
Hasan, Yousra - 2006
Persistent link: https://www.econbiz.de/10003394613
Cover Image
Acceptance of new products and brands by older consumers
Helm, Roland; Landschulze, Sebastian - 2010
Persistent link: https://www.econbiz.de/10003975747
Cover Image
Household structure and consumption insurance of the elderly
Ulker, Aydogan - In: Journal of population economics 21 (2008) 2, pp. 373-394
Persistent link: https://www.econbiz.de/10003699309
Cover Image
Does consumption decline at retirement? : evidence from repeated cross-section data for Germany
Beznoska, Martin; Steiner, Viktor - 2012
-section data for Germany, this paper analyzes the retirement consumption puzzle for the German case. For our broadest consumption …
Persistent link: https://www.econbiz.de/10009579313
Cover Image
Does consumption decline at retirement? : evidence from repeated cross-section data for Germany
Beznoska, Martin; Steiner, Viktor - 2012
for Germany, this paper analyzes the retirement consumption puzzle for the German case. For our broadest consumption …
Persistent link: https://www.econbiz.de/10009559647
Cover Image
Does Consumption Decline at Retirement? Evidence from Repeated Cross-Section Data for Germany
Beznoska, Martin; Steiner, Viktor - 2012
-section data for Germany, this paper analyzes the retirement consumption puzzle for the German case. For our broadest consumption …
Persistent link: https://www.econbiz.de/10014167681