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The ratios of spending on R&D, advertising and marketing to sales are employed accordingly as direct determinants of the degree of vertical and horizontal product differentiation. The model is verified with direct regressions and a system of simultaneous regressions combining large firm survey...
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Desinvestition aufweisen. Eine Differenzierung erfolgt dabei nach der Art des Käufers. Es werden Selloffs als Verkäufe an …
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