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Wolfgang Markus Gleich verdeutlicht in diesem Buch, dass sich Unternehmen durch Internationalisierungsschritte wirksam gegen ausländische Konkurrenten im eigenen Heimatmarkt verteidigen können. Untersucht werden hierbei insbesondere Vergeltungsschläge im Heimatmarkt der Angreifer. Hierdurch...
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-specific datasets on German MNEs with varying equity stakes in Indian affiliates. The impact of firm characteristics on ownership shares … show that the effect of several characteristics differs between the establishment of new affiliates by German MNEs and … their engagement in already existing Indian firms. Most notably, the productivity of the German parents matters only for …
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