Similar Search Results - EconBiz

Drug advertising and health habits

Iizuka, Toshiaki; Jin, Ginger Zhe - 2005

Persistent link: https://www.econbiz.de/10003207354

The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Kim, Tongil "TI" - 2019

Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient-level visits over 24 months in Massachusetts to answer this question. We find that patients are positively influenced by hospital advertising; seeing a television advertisement...

Persistent link: https://www.econbiz.de/10012903150

Innovation and strategic renewal in mature markets : a study of the tennis racket industry

Kim, Hann Earl; Pennings, Joost M. E. - In: Organization science : a journal of the Institute for … 20 (2009) 2, pp. 368-383

Persistent link: https://www.econbiz.de/10003848208

Prescription drug advertising and patient compliance : a physician agency approach

Armantier, Olivier (contributor); … - In: Advances in economic analysis & policy 6 (2006) 1, pp. 1-39

Persistent link: https://www.econbiz.de/10003379645

Industry learning environments and the heterogeneity of firm performance

Balasubramanian, Natarajan; Lieberman, Marvin B. - In: Strategic management journal 31 (2010) 4, pp. 390-412

Persistent link: https://www.econbiz.de/10003956423

Persistence of cigarette advertising across media and smoking rates

Goel, Rajeev K. - In: Applied economics letters 18 (2011) 7/9, pp. 611-619

Persistent link: https://www.econbiz.de/10009230954

Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham

Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673

Persistent link: https://www.econbiz.de/10002926935

Competition between networks : a study of the market for yellow pages

Rysman, Marc - In: The review of economic studies 71 (2004) 2, pp. 483-512

Persistent link: https://www.econbiz.de/10001989073

New varieties and the returns to commodity promotion : the case of Fuji apples

Richards, Timothy J.; Patterson, Paul M. - In: Agricultural and resource economics review : ARER 29 (2000) 1, pp. 10-23

Persistent link: https://www.econbiz.de/10001500672

Intermedia substitutability and market demand by national advertisers

Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - 2001

Persistent link: https://www.econbiz.de/10001630994

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