This paper outlines a detailed evaluation of intangible assets within the company, now more and more important and fundamental. It focuses on these resources through the use of direct valuation methods (scored card, Tobin's Q ratio, VAIC, interbrand, technology brokers), historical cost,...

New estimates of UK business intangible investment protected by intellectual property rights, show continuing growth, and recovery in business intellectual property investment to the point where, by 2011, it was already above its pre-recession peak.The historical growth pattern looks to have...

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...