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Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber

Friederich, Nico - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10011864863

Kundenbindungsmanagement in verschiedenen Marktphasen

Kunze, Kai - 2000 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001511094

Resource idling and capability erosion

Roß, Jan-Michael; Li, Toby X.; Hawk, Ashton; Reuer, … - In: Academy of Management journal : AMJ 66 (2023) 5, pp. 1334-1359

Persistent link: https://www.econbiz.de/10014441004

Monetäre Bewertung von Markenstrategien für neue Produkte

Sattler, Henrik - 1997

Persistent link: https://www.econbiz.de/10000613145

Foreign direct investment in producer services : theory and empirical evidence

Raff, Horst; Ruhr, Marc von der - 2001

This paper examines the pattern of foreign direct investment (FDI) in producer services. We develop a model of FDI in these services and test its predictions using panel data on U.S. FDI in 25 host countries from 1976 to 1995. We find evidence that, in addition to governmental and cultural...