Showing 1 - 10 of 782
Mass-medias are characterized by at least two interrelated markets. Therefore,the media firm has to satisfy two interdependent demands,the demand for magazines and the demand for advertising.The utility of the readers is affected by the information of the editorial and the advertising share.The...
Persistent link: https://www.econbiz.de/10010263400
Persistent link: https://www.econbiz.de/10001789514
Persistent link: https://www.econbiz.de/10013453236
A large body of literature finds that exporters do not pass nominal exchange rate movements fully through to destination market prices over short time horizons. This imperfect passthrough has been widely attributed to strategic pricing-to-market , whereby exporters deliberately accept changes in...
Persistent link: https://www.econbiz.de/10011398066
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...
Persistent link: https://www.econbiz.de/10010249690
Persistent link: https://www.econbiz.de/10010392990
Persistent link: https://www.econbiz.de/10002232537
Persistent link: https://www.econbiz.de/10002194650
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...
Persistent link: https://www.econbiz.de/10010344120
A large body of literature finds that exporters do not pass nominal exchange rate movements fully through to destination market prices over short time horizons. This imperfect passthrough has been widely attributed to strategic "pricing-to-market", whereby exporters deliberately accept changes...
Persistent link: https://www.econbiz.de/10014460972