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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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Disintermediation in Wertschöpfungsketten : eine transaktionskostentheoretische Analyse der Ausschaltungsgefahr für den Großhandel
Zentes, Joachim; Morschett, Dirk - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 507-528). 2007
Persistent link: https://www.econbiz.de/10003468269
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010356802
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10010338773
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - 2014
Persistent link: https://www.econbiz.de/10010367915
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Kundenrückgewinnung durch Direktmarketing : das Beispiel des Versandhandels
Rutsatz, Uwe - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876077
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Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10013055495
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2015
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10013033843
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The effect of effectiveness: donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel H. - In: Journal of behavioral and experimental economics 66 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011876830