Braunerhjelm, Pontus - In: Weltwirtschaftliches Archiv : Zeitschrift des Instituts … 135 (1999) 4, pp. 657-674
One strand of the industrial organization literature argues that outlays on sunk costs are endogenous in market expansion, implying an adaptive adjustment by firms to preserve their market share. A different view is taken in the literature on firms' internationalization. Here it is argued that...