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Essays on the economics of information technology and media
Peukert, Christian - 2014
Persistent link: https://www.econbiz.de/10010406099
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The effect of quality management on mass customization capability
Kristal, Mehmet Murat; Huang, Xiaowen; Schroeder, Roger G. - In: International journal of operations & production … 30 (2010) 9, pp. 900-922
Persistent link: https://www.econbiz.de/10008696261
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Customer value management of sports events
Pechlaner, Harald; Helfricht, Matthias; Raich, Frieda; … - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 231-245). 2003
Persistent link: https://www.econbiz.de/10002108988
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Kundenbindung und Kundenwert : der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003377470
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping - In: Journal of marketing 71 (2007) 4, pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Customer portfolio management : an application to private wealth management
Zaum, Christian - 2011
Persistent link: https://www.econbiz.de/10009546144
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Was sind Kunden den Einzelhändlern in der Lebensmittelbranche wert? : Antworten aus den Daten eines Haushaltspanels
Schröder, Hendrik; Rödl, Andreas - In: Essener Beiträge zur empirischen Wirtschaftsforschung …, (pp. 273-292). 2012
Persistent link: https://www.econbiz.de/10009513727
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Customer satisfaction and competencies : an econometric study of an Italian bank
Gritti, Paola; Foss, Nicolai J. - In: Applied economics letters 17 (2010) 16/18, pp. 1811-1817
Persistent link: https://www.econbiz.de/10009232139
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On estimating current-customer equity using company summary data
Pfeifer, Phillip E. - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008909392