vDie Einführung neuer Produkte am Markt ist von zentraler Bedeutung für die Wettbewerbsfähigkeit eines Unternehmens. Dabei sind in den letzten Jahren insbesondere Marketingmaßnahmen in der Phase vor der physischen Markteinführung in den Blickpunkt des Interesses gerückt. Die...

Exporters and multinationals are larger and more productive than their domestic counterparts. In addition to productivity, financial constraints and labor market constraints might constitute barriers to entry into foreign markets. We present new empirical evidence on the extensive and intensive...

Modern trade theory emphasizes firm-level productivity differentials to explain the cross-border activities of non-financial firms. This study tests whether a productivity pecking order also determines international banking activities. Using a novel dataset that contains all German banks’...