Narrow search
Showing 1 - 10 of 18,373
Cover Image
Estimating the valuation of advertising
Dewenter, Ralf - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001789514
Cover Image
The economics of superstars and celebrities
Nüesch, Stephan - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003480584
Cover Image
Medien und Aktien : theoretische und empirische Modellierung der Rolle der Berichterstattung für das Börsengeschehen
Scheufele, Bertram; Haas, Alexander - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003543323
Cover Image
The Economics of Superstars and Celebrities
Nüesch, Stephan - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515596
Cover Image
WTP analysis of mobile internet demand
Rappoport, Paul N.; Taylor, Lester D.; Alleman, James H. - In: Frontiers of broadband, electronic and mobile commerce, (pp. 165-179). 2004
Persistent link: https://www.econbiz.de/10002104497
Cover Image
Media and humanitarian aid : empirical evidence from Belgium
Vandemoortele, Thijs (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003587720
Cover Image
Messung und Steuerung der Kundenbindung bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.; Hammerschmidt, Maik; Elmas, Özcan - 2003
Persistent link: https://www.econbiz.de/10001790197
Cover Image
Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
Cover Image
Essays on consumer choices relevant to climate change : stated preference evidence from Germany
Achtnicht, Martin - 2013
-fuel vehicles and building energy retrofits. It makes use of data from two dedicated Germany-wide surveys, one of car buyers and the … identified, and it is examined to what extent environmental aspects influence consumer choice behavior in Germany. The doctoral … (Chapters 3 and 4). Finally, it attempts to explain the persistent low retrofit rate in Germany and makes suggestions on how to …
Persistent link: https://www.econbiz.de/10010202294