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Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer - 1999
Persistent link: https://www.econbiz.de/10000998204
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Internationale Marktsegmentierung als Grundlage für internationale Marketing-Konzeptionen
Stegmüller, Bruno - 1995
Persistent link: https://www.econbiz.de/10000903526
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Corporate Brand Management international tätiger Unternehmen : Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith (contributor) - 2008
Immer mehr Unternehmen messen dem Aufbau einer starken Corporate Brand eine hohe Bedeutung zu. International tätige Unternehmen betreiben in ihrem Heimatland zumeist beachtliche Marketingaufwendungen, um bei den Zielgruppen ein eindeutiges und positives Unternehmensbild zu verankern. In den...
Persistent link: https://www.econbiz.de/10014014593
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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Influence of information technology on jobs and performance evaluation mediated by globalization and competition
Rahman, Mawdudur - In: Global review of business and economic research 2 (2006) 2, pp. 153-171
Persistent link: https://www.econbiz.de/10003610167
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Influence of Information Technology on Jobs and Performance Evaluation Mediated by Globalization and Competition – A Case Study in UAE
Rahman, Mawdudur - 2014
, globalization imperatives and competition imperatives have been added to technological imperatives to study changes in organization … technology oriented managers perceive more influence from globalization imperatives and competition imperatives on their jobs and … related to IT, competition, and globalization in their performance evaluation …
Persistent link: https://www.econbiz.de/10013068315
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Market potential, firm exports and profit : which market do the Chinese firms profit from?
Ouyang, Puman; Zhang, Teng; Dong, Yan - In: China economic review : an international journal 34 (2015), pp. 94-108
Persistent link: https://www.econbiz.de/10011458887
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A Reference Point Theory of Mergers and Acquisitions
Baker, Malcolm - 2009
The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of merger and acquisition activity including offer prices, deal success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely...
Persistent link: https://www.econbiz.de/10012463098