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The impact of promotional mix on profit in the B2B sector
Siddhanta, Somroop
;
Banerjee, Neelotpaul
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 600-615
Persistent link: https://www.econbiz.de/10010406674
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An empirical investigation on the impact of marketing communication expenditure on firms' profitability : evidence from India
Banerjee, Neelotpaul
;
Siddhanta, Somroop
- In:
Global business review
16
(
2015
)
4
,
pp. 609-622
Persistent link: https://www.econbiz.de/10011409493
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