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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10010263755
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Market share analysis of U.S. peanut exports
Ames, G. C. W.; Marano, A. - 1979
Persistent link: https://www.econbiz.de/10000549959
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Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 138-144). 2005
Persistent link: https://www.econbiz.de/10003353721
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Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk - In: Advertising and communication : proceedings 4th …, (pp. 174-182). 2005
Persistent link: https://www.econbiz.de/10003353797
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The role of sponsorship in a market entry strategy
Schulz, Olaf; Cornwell, Bettina T.; Weisenfeld-Schenk, … - In: Advertising and communication : proceedings 4th …, (pp. 223-230). 2005
Persistent link: https://www.econbiz.de/10003353819
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10003796133
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Management perception and marketing strategy in export performance : a comparative analysis in Italian and Spanish textile-clothing sector (part 2)
Eusebio, Rossano; Llonch Andreu, Joan; Pilar López … - In: Journal of fashion marketing and management 11 (2007) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10003428972