I develop a model in which a firm's only asset is its name -- which is associated with reputation -- and study the … horizons, in contrast to standard results in the game-theoretic reputation literature. I also show that only good types buying …, and compared to the game theoretic literature, they offer an alternative interpretation of reputation …

We develop a theory of the market for individual reputation, an indicator of regard by oneﾒs peers and others. The … central questions are: 1) Does the quantity of exposures raise reputation independent of their quality? and 2) Assuming that … overall quality matters for reputation, does the quality of an individualﾒs most important exposure have an extra effect on …

We develop a theory of the market for individual reputation, an indicator of regard by one’s peers and others. The … central questions are: 1) Does the quantity of exposures raise reputation independent of their quality? and 2) Assuming that … overall quality matters for reputation, does the quality of an individual’s most important exposure have an extra effect on …

function adjusted to account for the heterogeneity of claims and the time dependence suggested by theory. Statistical tests are …