Showing 1 - 10 of 83
A key to enhancing sales force productivity is finding ways to help existing reps sell more. In this paper, we focus on the process of internal efficiency benchmarking of a firm's sales representatives aimed at identifying strong and weak performers and providing meaningful and actionable...
Persistent link: https://www.econbiz.de/10009533312
This article presents a state-space representation known as parameters as states (PASTA) for linear market response models with time-varying parameters. The PASTA representation enables (a) conversion of the problem of estimating the time-varying effectiveness of marketing interventions from a...
Persistent link: https://www.econbiz.de/10012927823
This paper revisits the effects of income changes on consumption of private households by focusing on a commonly disregarded and yet sizeable component of household expenditures: consumption of food and non-food consumer packaged goods. We exploit a new data source from the Netherlands that...
Persistent link: https://www.econbiz.de/10013212517
Do information technology (IT) investments improve firm profitability? If so, is this effect because such investments help improve sales, or is it because they help reduce overall operating expenses? How does the effect of IT on profitability compare with that of advertising and research and...
Persistent link: https://www.econbiz.de/10014225524
Although the maintenance of price stability and the attainment of full employment are important macroeconomics goals in any economy, Nigeria still contends with problems of high inflation and unemployment. This study examines the Phillips curve hypothesis (inflation and unemployment trade-off)...
Persistent link: https://www.econbiz.de/10012176204
This paper focuses on the role of the home country's birth rates in shaping immigrant fertility. We use the German Socio-Economic Panel (SOEP) to study completed fertility of first generation immigrants who arrived from different countries and at different time. We apply generalized Poisson...
Persistent link: https://www.econbiz.de/10010294702
We investigate whether time-persistent cultural borders impede economic exchange across regions of the same country. To measure cultural differences we evaluate, for the first time in economics, linguistic micro-data about phonological and grammatical features of German dialects. These data are...
Persistent link: https://www.econbiz.de/10010266077
The paper aims at testing Florida's concept of the Creative Class using panel data for 323 West German regions for the time period 1975-2004. We apply two different es-timation methods, a panel VAR for the complete data set and a dynamic system ap-proach based on GMM for a modified data set...
Persistent link: https://www.econbiz.de/10010267022
We investigate whether time-persistent cultural borders impede economic exchange across regions of the same country. To measure cultural differences we evaluate, for the first time in economics, linguistic micro-data about phonological and grammatical features of German dialects. These data are...
Persistent link: https://www.econbiz.de/10010269659
Despite the importance attributed to the effects of diversity on the stability and prosperity of nations, the origins of the uneven distribution of ethnic and cultural fragmentation across countries have been underexplored. Building on the role of deeply-rooted biogeographical forces in...
Persistent link: https://www.econbiz.de/10010420283