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We provide an information-based theory of matching efficiency fluctuations. Rationally inattentive firms have limited …
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This paper constructs five indicators that a multinational firm must take into account when deciding the location of its offshore units. These indicators are: human capital; skilled labour cost; quality of infrastructure; business environment; and market size. The indicators are based on over 100...
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Immer mehr Unternehmen messen dem Aufbau einer starken Corporate Brand eine hohe Bedeutung zu. International tätige Unternehmen betreiben in ihrem Heimatland zumeist beachtliche Marketingaufwendungen, um bei den Zielgruppen ein eindeutiges und positives Unternehmensbild zu verankern. In den...
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