Aw, Bee-yan; Lee, Yi; Vandenbussche, Hylke - 2018
separates taste from quality and productivity (TFPQ) at the firm-product level. Export data by destination countries allow us to … of taste, quality and costs. We find that taste is very important and explains about 50 % of the variation in export … revenue. Productivity (TFPQ) differences between firm-products become more prominent than taste in explaining export success …