The effect of sticker shock, price difference between reference price and shelf price, is crucial in forecasting consumer demand. In marketing literature, several papers have modeled the impact of reference prices on brand choice via the sticker shock formulation. However, the effect of sticker...

We document how demand shocks in export markets lead French multi-product exporters to re-allocate the mix of products sold in those destinations. In response to positive demand shocks, those French firms skew their export sales towards their best-performing products; and also extend the range...

This study provides new insights on the allocative effect of monetary policy. It shows that contractionary monetary policy exerts an important reallocation effect by cleansing unproductive firms and enhancing aggregate productivity. At the same time, however, reallocation involves a reduction in...