"There is growing empirical evidence that low-income parents place lower weights on academics when choosing schools, implying that school choice plans may have the smallest impact on the choices of the families they are targeting. This paper uses a natural experiment generated by the 2004...

We analyze two experiments that provided direct information on school test scores to lower-income families in a public school choice plan. We find that receiving information significantly increases the fraction of parents choosing higher-performing schools. Parents with high-scoring alternatives...