McCluskey, Jill J.; Grimsrud, Kristine; Ouchi, Hiromi; … - 2014
The discovery of bovine spongiform encephalopathy (BSE), commonly known as 'mad cow disease', in Japan caused anxiety about consuming beef and beef products. As a result, there was a sudden fall in sales of beef that hurt the Japanese beef industry as well as major beef exporters to Japan. We...