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~subject:"Schweiz"
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Schweiz
Marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
4
Pricing strategy
4
Dienstleistung
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Innovation management
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Innovationsmanagement
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Lehrbuch
3
Service quality
3
Service-Dominant Logic
3
Service-dominant logic
3
Services
3
Services marketing
3
Switzerland
3
Bekleidungsindustrie
2
Clothing industry
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Co-creation
2
Competitive advantage
2
Customer integration
2
Customer value
2
Innovation
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Kundenintegration
2
Kundenwert
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Mass Customization
2
Mass customization
2
Product management
2
Produktmanagement
2
Prosumerismus
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Supplier relationship management
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Theorie
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Theory
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German
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English
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Michel, Stefan
4
Breckoff, John-Oliver
1
Kreuzer, Michael
1
Kühn, Richard
1
Pfäffli, Patrick
1
Pifko, Clarisse
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Schumann, Jan Hendrik
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Stringfellow, Anne
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Journal of customer behaviour
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Swiss Marketing
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
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Price Excellence : Strategien zur Steigerung der Profitabilität ; mit vielen Fallbeispielen und Praxisfenstern von bekannten Unternehmen
Pfäffli, Patrick
;
Breckoff, John-Oliver
;
Michel, Stefan
-
2015
Persistent link: https://www.econbiz.de/10011474845
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2
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
Saved in:
3
Marketingkonzept : Grundlagen mit zahlreichen Beispielen, Repetitionsfragen mit Antworten und Glossar
Michel, Stefan
-
2013
-
5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010126473
Saved in:
4
"Marketing-Intelligenz 2000" : empirische Benchmark-Studie zum Stand der Marketing-Intelligenz in der Schweiz
Michel, Stefan
-
2000
Persistent link: https://www.econbiz.de/10004603143
Saved in:
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