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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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Financial crises and capital structure decisions : empirical evidence from emerging markets
Aybar, Bulent; Deligonul, Seyda; An, BoTao - In: Journal of Asia Pacific business 24 (2023) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10014285110
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Do emerging market multinational corporations headquarter-subsidiary relationships foster subsidiary innovation and performance in developed markets?
Wang, Lei; Zhang, Chun - In: Industrial marketing management : the international … 114 (2023), pp. 47-63
Persistent link: https://www.econbiz.de/10014433426
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao - In: International marketing review 40 (2023) 1, pp. 49-79
Persistent link: https://www.econbiz.de/10014227450