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Schwellenländer
Vietnam
29
Viet Nam
28
Consumer behaviour
20
Konsumentenverhalten
20
Firm performance
18
Brand management
17
Markenführung
17
Unternehmenserfolg
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Marketingmanagement
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Australien
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Customer value
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Dienstleistungssektor
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9
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Nguyen Phong Nguyen
6
Mogaji, Emmanuel
5
Ngo, Liem Viet
3
Adomako, Samuel
1
Ahsan, Mujtaba
1
Bucic, Tania
1
Heirati, Nima
1
Lee, Zoe
1
Lu, Vinh Nhat
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O'Cass, Aron
1
Quach, Sara
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Restuccia, Mariachiara
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Sinha, Ashish
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Thaichon, Park
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Journal of business research : JBR
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
9
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1
The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises
Nguyen Phong Nguyen
;
Adomako, Samuel
;
Ahsan, Mujtaba
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468680
Saved in:
2
#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-108)
.
2022
Persistent link: https://www.econbiz.de/10013280188
Saved in:
3
Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
Saved in:
4
The dark side of mobile money : perspectives from an emerging economy
Mogaji, Emmanuel
;
Nguyen Phong Nguyen
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014233869
Saved in:
5
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
6
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
Saved in:
7
Effective sense-and-respond strategies : mediating roles of exploratory and exploitative innovation
Ngo, Liem Viet
;
Bucic, Tania
;
Sinha, Ashish
;
Lu, Vinh Nhat
- In:
Journal of business research : JBR
94
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10011947341
Saved in:
8
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
9
Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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