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Das moderne Marketing-Wissen
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Scientific method
Marktforschung
12,308
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Kuß, Alfred
7
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5
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Wildner, Raimund
5
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4
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4
Eisend, Martin
4
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3
Hair, Joseph F.
3
Lapenta, Francesco
3
Lawson, Alison
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Longbottom, David
3
MacKenzie, Scott B.
3
Podsakoff, Philip M.
3
Raab, Gerhard
3
Sarstedt, Marko
3
Sheth, Jagdish N.
3
Sørensen, Flemming
3
Unger, Alexander
3
Unger, Fritz
3
Aeberhard, Kurt
2
Agarwal, James
2
Baumgartner, Hans
2
Beckmann, Suzanne C.
2
Behrens, Gerold
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Malhotra, Naresh K.
2
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2
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2
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2
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Qualitative market research : an international journal
17
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
Organizational research methods : ORM
9
International journal of market research
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Lehrbuch
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
SpringerLink / Bücher
4
Journal of retailing
3
Legends in marketing
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
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2
Handbook of research methods for marketing management
2
Journal of advertising research
2
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2
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2
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2
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2
Psychology & marketing
2
SAGE library in marketing
2
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2
The nature and scope of marketing research
2
Acta Universitatis Danubius / Oeconomica
1
Alternative market research methods : market sensing
1
American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
1
Angewandte Psychologie kompakt
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Argumenta oeconomica
1
Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Abhandlungen
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Brick & mortar shopping in the 21st century
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ECONIS (ZBW)
224
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1
Exporting: does sales volume make a difference? : reply
Czinkota, Michael R.
- In:
Journal of international business studies : JIBS ; an …
16
(
1985
)
2
,
pp. 157-161
Persistent link: https://www.econbiz.de/10001027972
Saved in:
2
Time, change, and longitudinally emergent conditions : understanding and applying longitudinal growth modeling in sales research
Bolander, Willy
;
Dugan, Riley
;
Jones, Eli
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10011734625
Saved in:
3
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
Saved in:
4
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
Saved in:
5
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
6
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
7
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
8
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
Saved in:
9
Ilośiowe i jakościowe metody badania rynku : pomiar i jego skuteczność
Garczarczyk, Józef
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332042
Saved in:
10
Social piloting as testing methodology for media innovations
Tasch, Andreas E.
;
Fredberg, Tobias
- In:
Management and innovation in the media industry
,
(pp. 241-261)
.
2008
Persistent link: https://www.econbiz.de/10003791383
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