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American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
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ECONIS (ZBW)
224
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1
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
Saved in:
2
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
Saved in:
3
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
4
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
5
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
6
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
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7
Ilośiowe i jakościowe metody badania rynku : pomiar i jego skuteczność
Garczarczyk, Józef
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332042
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8
Social piloting as testing methodology for media innovations
Tasch, Andreas E.
;
Fredberg, Tobias
- In:
Management and innovation in the media industry
,
(pp. 241-261)
.
2008
Persistent link: https://www.econbiz.de/10003791383
Saved in:
9
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
10
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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