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Market and marketing analysis...
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Scientific method
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Sarstedt, Marko
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Sheth, Jagdish N.
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Sørensen, Flemming
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Unger, Alexander
3
Unger, Fritz
3
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2
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2
Beckmann, Suzanne C.
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2
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2
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2
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2
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2
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2
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2
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Qualitative market research : an international journal
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15
Organizational research methods : ORM
9
International journal of market research
6
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6
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5
Journal of the Academy of Marketing Science
5
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4
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4
Journal of retailing
3
Legends in marketing
3
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3
Transformative consumer research for personal and collective well-being
3
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2
Consumption culture in Europe : insight into the beverage industry
2
Europäische Hochschulschriften / 5
2
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2
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2
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2
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2
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2
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The nature and scope of marketing research
2
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1
Alternative market research methods : market sensing
1
American Economic Association, Ten Years and Beyond: Economists Answer NSF's Call for Long-Term Research Agendas
1
Angewandte Psychologie kompakt
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Argumenta oeconomica
1
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Brick & mortar shopping in the 21st century
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ECONIS (ZBW)
224
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1
Handbook of evaluation research
Struening, Elmer L.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000342932
Saved in:
2
Retailing. Principles and methods
Duncan, Delbert J.
;
Phillips, Charles Franklin
-
1967
-
7. ed
Persistent link: https://www.econbiz.de/10000567378
Saved in:
3
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
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4
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
Saved in:
5
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
Saved in:
6
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
7
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
Saved in:
8
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
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9
Ilośiowe i jakościowe metody badania rynku : pomiar i jego skuteczność
Garczarczyk, Józef
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332042
Saved in:
10
Social piloting as testing methodology for media innovations
Tasch, Andreas E.
;
Fredberg, Tobias
- In:
Management and innovation in the media industry
,
(pp. 241-261)
.
2008
Persistent link: https://www.econbiz.de/10003791383
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