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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Method trends and method needs : examining methods needed for accelerating the field
Wilson, Shawn R.; Whitmoyer, Jeffrey G.; Pieper, Torsten M. - In: Journal of family business strategy 5 (2014) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10010366795
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Innovative and established research methods in family business : description, illustration and application guidelines
Hair, Joseph F.; Sarstedt, Marko - In: Journal of family business strategy 5 (2014) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10010366797
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Essentials of business research methods
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Money, Arthur H. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008938245
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Research methods for business
Hair, Joseph F. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003365021
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Essentials of business research methods
Hair, Joseph F. (contributor) - 2003 - Internat. ed.
Persistent link: https://www.econbiz.de/10001724929
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing
Hair, Joseph F.; Sarstedt, Marko - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10012483505
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The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.; Cho, Meehee; Hair, Joseph F. - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
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Explanation plus prediction : the logical focus of project management research
Hair, Joseph F.; Sarstedt, Marko - In: Project management journal 52 (2021) 4, pp. 319-322
Persistent link: https://www.econbiz.de/10012593417