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ECONIS (ZBW)
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1
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
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2
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
3
Balancing the use of behavioural research and design science research to solve the relevance problem in marketing research
Halstrick, Benedikt
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 210-226
Persistent link: https://www.econbiz.de/10014582543
Saved in:
4
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
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5
Marketing research: management and methods
Wentz, Walter B.
-
1972
Persistent link: https://www.econbiz.de/10000556155
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6
Marketing research : its function, scope, and method
Phelps, Dudley Maynard
-
1937
Persistent link: https://www.econbiz.de/10000399119
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7
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
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8
Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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9
Grundlagen von Prognosen
Wöller, Rolf
-
2008
Persistent link: https://www.econbiz.de/10003767406
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10
Interpretation in social life, social science, and marketing
O'Shaughnessy, John
-
2009
Persistent link: https://www.econbiz.de/10003775408
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