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Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee
Henseler, Jörg; Schuberth, Florian - In: European journal of marketing 57 (2023) 6, pp. 1737-1757
Persistent link: https://www.econbiz.de/10014342106
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Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 402-413
Persistent link: https://www.econbiz.de/10009548615
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
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Prediction-oriented modeling in business research by means of PLS path modeling : introduction to a JBR special section
Cepeda Carrión, Gabriel; Henseler, Jörg; Ringle, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4545-4551
Persistent link: https://www.econbiz.de/10011554706
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Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012
Persistent link: https://www.econbiz.de/10009513920