Purpose – The purpose of this paper is to is focus on the role of geographic co‐location in the development of firm‐level marketing externalities. Design/methodology/approach – A mail survey and quantitative analysis were used to examine the effect of co‐location on externalities. Fast...

Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm cooperation in marketing among cluster‐based firms, with specific respect to the salmon‐farming industry. Design/methodology/approach – Case study analysis of data collected from...