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McMillan, John; Rothschild, Michael - 1989

Persistent link: https://www.econbiz.de/10000771813

McMillan, John; Rothschild, Michael - 1989

Persistent link: https://www.econbiz.de/10000133038

Sponsored search: an overview of the concept, history, and technology

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Persistent link: https://www.econbiz.de/10003717227

Navigational behaviour and sponsored search advertising

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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

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Persistent link: https://www.econbiz.de/10003717313

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

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An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget

Gonen, Rica; Pavlov, Elan - In: Internet and network economics : third international …, (pp. 341-346). 2007

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Suchmaschinen und wie sie genutzt werden

Stock, Wolfgang G.; Lewandowski, Dirk - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 35 (2006) 8/9, pp. 1078-1083

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Do consumers benefit from concentration in the New Economy? : a review of Google's mergers, acquisitions, and arrangements

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Within the last three years, Google has acquired YouTube and DoubleClick and has attempted to control part of Yahoo!'s search advertising business. Two of the deals have not raised antitrust concerns by competition authorities. I review these deals with a focus on consumer welfare. Consumers are...

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Antecedents and implications of search engine use as prepurchase information tools

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