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Online news on Twitter: Newspapers’ social media adoption and their online readership
Hong, Sounman - In: Information Economics and Policy 24 (2012) 1, pp. 69-74
networks (e.g., number of Twitter followers). Evidence also suggests that the association between newspapers’ social media …
Persistent link: https://www.econbiz.de/10010577773
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Investigating Facebook and Google usage in Taiwan's college students
Chou, Huey-wen; Chang, Kai-chun; Lin, Yu-hsun - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 201-218
Persistent link: https://www.econbiz.de/10009791696
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - In: Management science : journal of the Institute for … 66 (2020) 10, pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
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The online advertising tax : a digital policy innovation
Fuchs, Christian - 2018
Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … Facebook’s services, it explains how digital advertising companies' revenues could be taxed based on the respective country in …
Persistent link: https://www.econbiz.de/10011941990
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Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio - 2019
Persistent link: https://www.econbiz.de/10012181530
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Media attention and Bitcoin prices
Philippas, Dionisis; Rjiba, Hatem; Guesmi, Khaled; … - In: Finance research letters 30 (2019), pp. 37-43
Persistent link: https://www.econbiz.de/10012420185
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Soft-wars: a capital-as-power analysis of Google's differential power trajectory
Mouré, Chris - In: Review of capital as power 2 (2021) 1, pp. 71-90
The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not 'profit maximization' but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential accumulation...
Persistent link: https://www.econbiz.de/10012643237
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Small world theory and the World Wide Web : linking small world properties and website centrality
Di Fatta, Davide; Caputo, Francesco; Evangelista, Federica - In: International journal of markets and business systems 2 (2016) 2, pp. 126-140
Persistent link: https://www.econbiz.de/10011715807
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Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
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Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Altarifi, Shadi; Al-Quran, Ali Zakariya Farhan; … - In: International journal of business innovation and … 34 (2024) 3, pp. 327-341
Persistent link: https://www.econbiz.de/10015062920