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Identify the user's information need using the current search context

Boughareb, Djalila; Farah, Nadir - In: International journal of enterprise information systems … 9 (2013) 4, pp. 28-42

Persistent link: https://www.econbiz.de/10010259363

Finding the right words : the influence of keyword characteristics on performance of paid search campaigns

Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301

Persistent link: https://www.econbiz.de/10010470961

A comparison of retrieval result relevance judgments between american and Chinese users

Zhang, Jin; Zhao, Yuehua; Cai, Xin; Le, Taowen; Fei, Wei; … - In: Journal of global information management : an official … 28 (2020) 3, pp. 148-168

Persistent link: https://www.econbiz.de/10012304242

Hybrid fuzzy neural search retrieval system

Ghnemat, Rawan; Shaout, Adnan - In: International journal of enterprise information systems … 12 (2016) 3, pp. 78-93

Persistent link: https://www.econbiz.de/10011592041

A study on effective measurement of search results from search engines

Zhang, Jin; Cai, Xin; Le, Taowen; Fei, Wei; Ma, Feicheng - In: Journal of global information management : an official … 27 (2019) 1, pp. 196-221

Persistent link: https://www.econbiz.de/10012006655

Analyzing and Influencing Search Engine Results : Business and Technology Impacts on Web Information Retrieval

Lieberam-Schmidt, Sönke - 2010

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible...