One of the most significant and robust characteristics of decision making is persistence. An example of this is brand loyalty -- the repeat purchase of new products of the same brand. This paper attempts to show that previous explanations of this phenomenon (switching costs, habit and unobserved...

Hyper-media, owing to its ability to embed and link to information from other sources, has become an important modality for consuming news and information. Yet there remains a dearth of empirical research seeking to explain and forecast consumer behavior in this context. We develop a structural...