Milfelner, Borut; Vidergar Kikel, Tanja; Mumel, Damijan; … - In: International Journal of Retail & Distribution Management 45 (2017) 5, pp. 485-497
Purpose The purpose of this paper is to measure attitudes towards cosmetic surgery services among women and to determine the potential segments of women according to their attitudes towards cosmetic surgery services and discover the main differences among them. Design/methodology/approach The...